ICA Jadavpur.
From Presence to Pipeline
ICA Jadavpur had a social media presence but it wasn't converting. Student leads were low, course promotions weren't reaching the right audience, and the brand needed stronger visibility in the local education space.
We ran a full-stack digital push — reels and course promotion content, Meta Ads for lead generation, influencer collaborations for reach, active social media management, and Google My Business setup with SEO to capture local search traffic.
Student inquiries increased by 3x within the first quarter. Social media followers grew by 220%. Influencer collaborations generated 100,000+ combined views across campaigns. GMB ranking pushed them into top 3 local searches for professional courses in Jadavpur. Walk-ins to the institute increased by 40% and brand recognition in the area strengthened significantly.