Events and Beyond.
From Invisible to Kolkata's Go-To Event Brand
Events and Beyond had a presence but no identity. Engagement was flat, the brand wasn't positioned clearly, and corporate clients weren't finding them digitally. They needed to look as professional online as they were on the ground.
We built their brand identity from scratch — clear positioning, social media strategy, reels and content creation, Meta Ads, influencer collaborations, event-specific promotional campaigns, and Google My Business setup to capture local search traffic.
Social media followers grew by 240%. Content and reels engagement jumped by 3x. Corporate clients started reaching out directly through digital channels. GMB ranking improved, putting them in the top 3 local searches for event management in Kolkata. Specific events reached over 50,000+ people through targeted promotions. The brand is now a recognizable name in Kolkata's event management space.